GOOGLE ADS | FACEBOOK ADS
Create, manage, and optimize your online ads
Compare ad performance on Facebook and Google to optimize your ad budget.

Integrations





GOOGLE ADS | FACEBOOK ADS
Create, manage, and optimize your online ads








Companies we work with:


How we help you improve your online ads


Compare campaigns
Track the performance of your Facebook and Google Ad campaigns so you can decide which platform works best for you.
Create campaigns
Use our ad campaign creator to start new ads quickly and easily.


Optimize keywords
Get keyword recommendations and optimize your Google Ads with our Quality Score tool to reduce your cost per click.


Review reports
See the evolution of your ad campaigns, analyze key metrics, and add them to your automated custom reports.








| COMPARE CAMPAIGNS
All of your campaigns from both platforms live in one spot, so you can compare results and make decisions
Manage your Facebook and Google Ads all in one table. Unroll each campaign to discover ad groups and individual ads to easily make adjustments.
See all of your campaigns
A unified view allows you to quickly compare platforms and see which is more profitable.
Select which columns to view
Simplify the table by showing only the columns that are important to you.
Modify your campaigns
Easily adjust your campaigns to improve performance and reduce the cost per impression or click.






| CAMPAIGN CREATOR
Create new ad campaigns on Google and Facebook right from our tool
We simplify the campaign creation process on both platforms so it’s quick and easy to create new online ads.




Create multiple ads at the same time
Create and start campaigns on Google and Facebook from the same screen.


Simplify the process
Our tool makes campaign creation simple and quick.


Preview your ads
See how your ads will look once they are published.








| OPTIMIZE KEYWORDS
Our Quality Score optimizer reduces your cost per click
The Quality Score tells you which components of a campaign need to be improved so you can optimize your ads and reduce your cost per impression.
Keyword selection
Keyword relevance helps you choose the best keywords.
Ad relevance
Discover how interesting your ads are to those who search for your keywords.
Recommendations
Find the best keywords to target with Google ads keyword recommendation.






| TRACK ANALYTICS
See an overview of your campaign’s evolution
Track the daily progress of your campaigns on Facebook and Google. Stay on top of your ad performance with general and detailed data.


Create your Google Ads account
And if you don’t have a Google Ads account, set it up with Metricool directly in just a few minutes.










| REVIEW REPORTS
Generate automated and personalized reports for your campaigns
Create professional reports with the results of your Facebook and Google ad campaigns to share with your team or customers.
Generate a personalized report to be sent regularly to a specific email address.